5 questions · 60 seconds

Explore. Taste. Match.

Specialty coffee comes in a huge range of flavours. Every coffee is unique through its country of origin, altitude, variety and processing. Keen's flavour wheel helps you find your favourites! Tell us how you brew and what you like. We will find your best match.

Start the flavour test No account needed. Your flavour profile straight to your inbox.
Direct trade & single origin Light roast Whole beans only Roasted fresh in Utrecht
The Keen Coffee flavour wheel Halo, Ethiopia Raspberry · Violet Macadamia · Praline Kombucha · Reine Claude
Question 1 of 5
The collection

Every coffee has a colour and a story.

Every coffee is named after the cooperative that grew it, and every coffee gets its own info card. On it you will find the GPS coordinates, the story of the farm and what the farmers’ work means for the flavour. With the colours of the flavour wheel you recognise the flavour of your favourite coffee.

Why Keen

Coffee with GPS coordinates.

We roast every bean so lightly and so fresh that you taste the place where it grew. Fully transparent about the origin and the supply chain, so you know exactly what you are drinking.

01

Direct trade

We buy straight from farmers, cup their harvests and invest in projects that improve quality at the farm.

02

Light roast

No burnt bitterness. Just the flavours the bean brings itself, from strawberry and peach to praline and butterscotch.

03

Shipped fresh

Roasted in Utrecht, shipped on Monday, Tuesday, Wednesday and Thursday. As fresh as coffee gets.

"I have been a member of the Keen Explorer subscription for a few months and they have never let me down! Every month it is a highlight to receive the seasonal specials and discover new flavours. Keep it up, Keen Roasters." Review Keen Coffee Explore subscription · all reviews
How we work

Sustainable and social at heart.

At Keen we try to do the right things, socially and sustainably. Wherever we can, we work with long-term personal trading relationships and always pay at least 150% of the market price. Equality is always the starting point and everyone is free to be themselves.

01

Energy efficient

Our Loring roast uses a fraction of the energy of a classic drum roaster. Less impact on the planet, the same freshness in the bag.

02

Responsible

We take our partners seriously, pay them fair prices and support them with advice for the best flavour and quality.

03

Social

Everyone at Keen is free to be themselves and everyone is welcome. We love diversity and help people who can use it.

The roast

Roasted on Loring. Light, precise, smokeless.

A Loring roasts with hot air, which lets us steer every second of the roast profile precisely. That way we roast light and balanced, and give the coffee all the room to show itself. You taste the natural sweetness, clarity and layers of the bean – and discover how origin, altitude and processing shape the flavour together.

01

Precision per lot

Every lot gets its own roast profile, tuned to what the bean brings itself. A washed Kenyan asks for something different than a natural from Brazil.

02

Smokeless

No smoky taste, no sooty edges. What is left are cleaner, livelier flavours in the cup. You taste all the flavours of the coffee, not of the roaster.

Keen Coffee Bar · Utrecht

Rather taste first?

Taste every flavour Keen has to offer in our tasting room in the centre of Utrecht. Or book a guided tasting: one hour, 2 to 6 people, €30 per person. After that you will know exactly which coffee is your favourite.

Keen Coffee Bar in Utrecht